BUILDING AN AI SIDE HUSTLE IN AN UNFAMILIAR INDUSTRY

Summary from the TLDR Marketing newsletter

This article shares Pauline Clavelloux's journey in building IACrea, an AI-powered virtual staging product for real estate agents. She focused on building for accessible audiences and validated her ideas with potential users before deep investment. Leveraging personal branding on X, she shared her story and expertise to build an engaged following. Clavelloux engaged with relevant communities and formed strategic partnerships. She also focused on SEO and leveraged backlinks from social media.