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The UK public went to the polls yesterday after a six-week election run. Unlike past elections, there was no defining ad from a political party. Instead, campaigning was marked by memes, bizarre TikToks of dancing members of parliament, and cat videos. Only time will tell if this meme-culture will become a bigger feature of Westminster political communications.
Kantar's 2024 report shows a notable rise in interest in econometrics among marketers anticipating the end of third-party cookies. The proportion of marketers considering or using econometrics has jumped to over 90%, up from 68% in 2023, as they seek effective measurement methods in response to privacy shifts and tighter budgets. Despite the interest, actual usage remains limited due to the high costs involved.
There are common weaknesses in competitors' SEO content that indicate you could easily outrank them by simply creating better content (without link-building). Low word counts in a SERP of all blog posts usually indicate that a more robust blog post could overtake them. If the content winning the keyword is outdated, either based on the title signifier or the information itself, then it's likely a more timely article could win. Content that takes forever to deliver on search intent (or barely addresses it) probably sends poor user experience signals, which provides another opportunity to take over the keyword ranking.
Data alone is useless without actionable insights. Emilia Korczynska, Head of Marketing at Userpilot, shares her experience with a SaaS demo that failed to allow data manipulation for campaign triggers. She argues that stickiness can't be faked and is a result of how much value users derive from the product. Korczynska suggests focusing on increasing the product's value, making data actionable, and simplifying the UI to enhance user engagement.
ConvertKit, a growth tool for creators, is rebranding to Kit. The company will be filming a 4-episode docuseries documenting the rebrand process in public. It does not have a new logo, website, or look to unveil yet. Kit will be using its customers' input at key moments to build a brand that truly resonates with it. The first episode of the docuseries is currently available.
To turn any logo white in Google Slides: ensure the image has a transparent background, then select the logo, click on “Format Options” in the toolbar, click on “Adjustments” in the drop down, and move the “Brightness” slider all the way to the right to 100%.
Peppa Pig and Play-Doh reached new customers and grew brand favorability by tapping into Amazon's first-party data and video capabilities. Hasbro's Peppa Pig campaign focused on households with children and adults between the ages of 18-34. This resulted in a 21% YoY increase in branded searches, an 18% YoY increase in sales on Amazon, and a 14% increase in brand favorability. Hasbro then ran a similar campaign for Play-Doh in the U.S., which resulted in a 14% increase in ad recall, a 4% increase in brand favorability, and a 6.4% higher purchase rate among ad viewers.
This article discusses the rapid success of BreezeDoc, a new product that generated over $60,000 in 40 days. Critical strategies included using a prioritization checklist that ensures excitement, market fit, and simplicity, validating demand before full-scale development, and working closely with customers for feedback during the MVP stage. The company focused on essential metrics like new signups and user engagement while refining existing products instead of continuously expanding the product line.
This article shares Pauline Clavelloux's journey in building IACrea, an AI-powered virtual staging product for real estate agents. She focused on building for accessible audiences and validated her ideas with potential users before deep investment. Leveraging personal branding on X, she shared her story and expertise to build an engaged following. Clavelloux engaged with relevant communities and formed strategic partnerships. She also focused on SEO and leveraged backlinks from social media.
A transparent review of what happened to leading Product-led Growth Advisor Leah Tharin's subscription revenue and inbound after posting less consistently on her demand channels, Substack, and LinkedIn.
X is redesigning its platform by removing repost, like, and reply buttons from posts, replacing them with swipe gestures while keeping only the view count visible, despite negative user feedback.
You can't influence repeat purchases as much as you think you can because your influence is, in fact, small.