THREE SIGNALS OF POOR CONTENT THAT YOU CAN OUTRANK

Summary from the TLDR Marketing newsletter

There are common weaknesses in competitors' SEO content that indicate you could easily outrank them by simply creating better content (without link-building). Low word counts in a SERP of all blog posts usually indicate that a more robust blog post could overtake them. If the content winning the keyword is outdated, either based on the title signifier or the information itself, then it's likely a more timely article could win. Content that takes forever to deliver on search intent (or barely addresses it) probably sends poor user experience signals, which provides another opportunity to take over the keyword ranking.