HOW FLEETING MEMES, NOT MEMORABLE MARKETING, CAME TO DOMINATE THE UK GENERAL ELECTION

Summary from the TLDR Marketing newsletter

The UK public went to the polls yesterday after a six-week election run. Unlike past elections, there was no defining ad from a political party. Instead, campaigning was marked by memes, bizarre TikToks of dancing members of parliament, and cat videos. Only time will tell if this meme-culture will become a bigger feature of Westminster political communications.