PARENTS TO SPEND NEARLY 22% MORE ON BACK-TO-SCHOOL SHOPPING THIS YEAR

Summary from the TLDR Marketing newsletter

Parents expect to spend an average of $475 per child compared to $390 last year on back-to-school shopping. The most popular retailers are still Walmart (46.4%), Amazon (35.4%), and Target (32.6%). About a quarter of parents have already started shopping, with others planning to begin in July (20%) or August (16.8%). Higher-income households are increasing their budgets the most despite inflation.