TLDR Index
TLDR Marketing

TLDR MARKETING 2024-07-03

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01GENERAL

Sponsored

SAN FRANCISCO.

Developer Engagement Summit [4] hits San Francisco on September 4 & 5 and you won't want to miss the chance to get together with your industry peers.

bit.lySponsor

03STRATEGIES & TACTICS

COPYWRITING TECHNIQUE: HOW TO ANNOUNCE A NEW FEATURE

Before announcing a new feature, write the most obvious message about what's being added. Next, repeatedly ask “so what?” until you find an unmet need or a behavior that comes from that need. Use the copy itself to demonstrate the new capability.

linkedin.com3 min read

GUITARTRICKS.COM GENIUS MARKETING STRATEGY FOR MEMBERSHIP SITE

GuitarTricks uses popular YouTube videos and blog posts to draw in potential customers, offering a free membership level to capture and engage visitors. This strategy allows it to upsell within its member area and through email campaigns, providing a taste of paid content to encourage upgrades. Retargeting ads and discounts further drive conversions, making its marketing funnel highly efficient.

authorityhacker.com3 min read

5 WAYS TO START DRIVING TRAFFIC FROM REDDIT

Drive traffic from Reddit by targeting specific subreddits and offering value first. For example, a roofing company engaging with r/Roofing should provide insights on pricing before promoting services. Good tactics include posting detailed content like AMAs to show expertise, running giveaways like free inspections to attract attention, and consistently participating in discussions to build your reputation on the platform.

links.tldrnewsletter.com7 min read

04RESOURCES & TOOLS

MASTERING CREATIVE PERFORMANCE ON TIKTOK FOR SMBS (WEBINAR)

TikTok is hosting a free webinar on July 11 that covers multiple components of ad creative on its platform. Topics include what successful TikTok ads have in common, tips and insights to improve creative, and winning strategies for peak performance.

tiktok.com

INSTAGRAM CHIEF REITERATES THAT SENDS ARE NOW A KEY FOCUS

Instagram now prioritizes content that encourages users to share posts via DMs. It has rolled out send count displays to more users to support this. The shift is due to increased user engagement within DMs rather than feed posts. Content creators should focus on making share-worthy content that evokes emotions like inspiration and admiration. Positive, interesting, and humorous content tends to drive more shares.

socialmediatoday.com3 min read

05MISCELLANEOUS

BRANDED SEARCH AD CAMPAIGNS: NECESSITY OR A TOTAL WASTE OF MONEY?

Branded Search campaigns contain branded keywords to capture the demand around your brand, which can be worthwhile even if you own that top organic search position. The benefits include protecting your brand from competitors, dominating the search results, controlling the paid landing page without SEO concerns, paying low CPCs, and preventing pMax campaigns from eating up the branded traffic.

ppcmastery.com4 min read

CAN PRIME RETAIN ITS STREAMING SHARE - AND BECOME AN AD IMPRESSION MACHINE?

Amazon Prime's TV viewing share remains consistent at about 3% post-introduction of ads, challenging its ability to become a dominant ad impression platform. As streaming continues to grow, Amazon must ensure Prime remains engaging to maintain its viewer base and attract advertisers. High-profile projects, such as those involving Mr. Beast, may help bolster Prime's appeal and ad revenue potential.

mikeshields.substack.com4 min read