HOW IMPROVING FIRST IMPRESSIONS INCREASED CONVERSIONS BY 19%

Summary from the TLDR Marketing newsletter

Mobbin, a mobile and web design reference library, had a homepage that showcased the most recent additions to the library. Its team found from user testing that recognizable, big-brand assets were effective at capturing the attention of new visitors, but the logic of the homepage meant that less attractive assets were often shown. They tested a version of the page with a “sort by” function, with the default set to “by most popular.” This resulted in a 19% increase in transactions and a 48% lift in user engagement with the listings themselves.