WHY MARKETERS AREN'T COOKIE-FREE YET

Summary from the TLDR Marketing newsletter

49% of companies globally still depend heavily on third-party cookies. The travel, technology, public sector, and financial services industries are the most dependent. Many marketers feel unprepared for a cookie-free future, lacking a strong data foundation beyond third-party cookies. Spending on cookie-based targeting has decreased, and only 26% of companies have integrated data across their organizations.