"LOW INTENT MATCH" METHOD FOR SEO

Summary from the TLDR Marketing newsletter

Marketers can employ the "Low Intent Match" method to identify search queries with unmet needs. This involves focusing on search intent where existing top content falls short, such as broad guides ranking for specific tools queries. By creating targeted content like "49 Best Voice of Customer Tools," they can better fulfill the exact need. The process includes deep manual keyword research, clustering keywords by SERP similarity, and analyzing groups for intent mismatches. This strategy can help content to rank quickly and draw significant traffic, even outranking major competitors.