DASHBOARDS VS. REPORTS: A COMPREHENSIVE GUIDE FOR DATA ANALYSIS

Summary from the TLDR Marketing newsletter

A dashboard is a visual summary of important data points that allows for the continuous monitoring of the progress of different campaigns, collaboration with clients in real time, and the identification of issues as they arise. A report is a comprehensive analysis of data presented in a structured format often used to provide comprehensive updates to executives, communicate progress to clients, or share information across departments. Dashboards and reports are not mutually exclusive — they can complement each other, providing strategic insights through charts and tables.