REDDIT: YOUR NEW ONLINE REPUTATION CHALLENGE

Summary from the TLDR Marketing newsletter

Reddit recently started a partnership with OpenAI, which means ChatGPT (and other tools powered by it) might answer queries about brands by relying on popular Reddit answers. If the perception of a brand is negative on Reddit, it creates a reputation risk in tools like ChatGPT. Brands should create a branded profile on Reddit, build an authentic presence by engaging with relevant communities, share helpful tips and advice, and maintain consistent engagement on the platform.