CAN YOU EVER REALLY OWN AN AESTHETIC? CREATIVES DISCUSS WHAT HAPPENS WHEN YOUR STYLE BECOMES A TREND

Summary from the TLDR Design newsletter

Designers are constantly told to develop their own unique style. However, what happens when that style becomes widely adopted and even copied? As designers adapt to their co-opted styles, they need to increasingly use their ‘soft' skills — client relationships, unique conceptual thinking, and adaptability — to distinguish their offerings in a crowded market.