TOUCHPOINT EXPLOSION: FRONTIFY'S HUGO TIMM ON HOW BRANDING IS CHANGING

Summary from the TLDR Design newsletter

Hugo Timm, senior creative director at Frontify, discusses the "touchpoint explosion," where brands must engage through increasing channels and platforms. He emphasizes the importance of adaptability, collaboration, and focusing on the brand story. Platforms like Frontify provide centralized support for managing brand assets and workflows.