6 FRICTION POINTS BETWEEN PRODUCT MANAGERS AND PRODUCT MARKETERS

Summary from the TLDR Marketing newsletter

This article identifies six key areas of friction between Product Managers (PMs) and Product Marketers (PMMs) and offers examples and tactics to address them. Common issues include role ownership, involvement in product strategy, launch date changes, performative jargon from PMMs, ICP misalignment, and GTM disconnects. Solutions to avoid these friction points include demarcating the swimlanes, changing the definition of shipping, and introducing PMMs earlier in the process.