A ONE-SIZE-FITS-ALL SOCIAL MEDIA STRATEGY

Summary from the TLDR Marketing newsletter

Amanda Natividad, VP of Marketing at audience research startup SparkToro, grew her X following to 100K and LinkedIn following to 43K using an 80/20 content strategy focused on marketing and personal interests. She advises to target platforms where your audience is active, use tools like SparkToro for insights, and align content with user intent. Concentrate on one platform until it gains traction, engage with influential accounts in your niche, and ensure your bio clearly communicates your expertise and content focus. Repurpose successful content for other platforms while avoiding burnout.