WILKINSON SWORD REBRAND CELEBRATES ITS SWORD-MAKING ORIGINS

Summary from the TLDR Design newsletter

Wilkinson Sword, a 250-year-old brand, has rebranded with a modernized logo, simplified brand architecture, and a new tagline, "Since 1772", to celebrate its heritage and differentiate itself in the market. The new logo features a modernized cross-swords design and logotype, while the brand architecture has been simplified for more explicit product naming and iconography.