EMOTIONAL DESIGN: WHY IT MATTERS IN UX

Summary from the TLDR Design newsletter

More than usability, Emotional Design is about creating products that people love. Don Norman's three levels of emotional processing, visceral, behavioral, and reflective, guide this approach. Visceral design evokes immediate and positive reactions, behavioral design ensures intuitive use, and reflective design aligns with personal identity. Understanding these can help designers craft experiences that resonate deeply with users, fostering lasting connections.