WHAT DO WE KNOW ABOUT THE RISE OF ALTERNATIVE VOICES AND NEWS INFLUENCERS IN SOCIAL AND VIDEO NETWORKS?

Summary from the TLDR Marketing newsletter

TikTok, Instagram, and YouTube have facilitated the rise of a diverse range of voices, challenging mainstream media. Alternative voices often present partisan views and have significant followings, especially among younger audiences. Influencers like Tucker Carlson, Joe Rogan, and Dylan Page illustrate this shift. These influencers often focus on video formats and cater to younger demographics with political commentary or lifestyle updates. Traditional media needs to improve trust, diversity, and digital storytelling to remain competitive.