THE GOLDEN AGE OF RETAIL LOYALTY PROGRAMS IS HERE

Summary from the TLDR Marketing newsletter

Loyalty programs today offer tiered rewards, creating VIP experiences with exclusive access to products and events. The competition is fierce, with the average American enrolled in about 18 programs, though actively using only half. Companies differentiate between regular and exceptional service needs, aiming to stretch consumers' cash further. This trend reflects a response to subscription fatigue, as loyalty programs have low entry barriers but drive significant spending.