TIKTOK COMES FOR GOOGLE AS IT QUIETLY ROLLS OUT IMAGE SEARCH CAPABILITIES IN TIKTOK SHOP

Summary from the TLDR Marketing newsletter

TikTok is testing a new image search feature for TikTok Shop that allows users to find similar products by taking or uploading photos. The feature directly challenges Google's and Amazon's visual search capabilities. It aims to increase user engagement and e-commerce transactions on TikTok by simplifying the shopping process.