HOW TO BRING INSIGHTS AND EXPERIMENTS INTO AN OPTIMIZED CUSTOMER JOURNEY

Summary from the TLDR Marketing newsletter

Hipcamp, an RV and camping booking site, shares how its company used user insights to achieve a 142% YoY growth in bookings from lifecycle campaigns. It conducted surveys and discovered that 55% of users were 60+ and preferred offline access to information. Hipcamp tested new messaging strategies and timing, finding that tailored offline-specific messages sent 1 day prior to trips significantly improved click-to-install conversion rates. Other experiments, like dog-specific re-engagement campaigns and image-based abandoned checkout reminders, also saw improved engagement and conversions.