HOW CALENDLY OVERHAULED THEIR PRODUCT-LED SALES MOTION

Summary from the TLDR Marketing newsletter

Calendly revamped its sales process by implementing tools like Ada for chat, Clearbit for lead scoring, and 6sense for intent data to improve lead routing and qualification. It redesigned its website CTAs based on user intent, which increased lead generation by 50%. These changes led to a 40% rise in qualified meetings and a more efficient customer journey.