THE FIRST 3 MARKETS IN ENTERPRISE SOFTWARE STARTUPS

Summary from the TLDR Founders newsletter

Enterprise startups must sequentially tackle three distinct market segments to build the right product and sales motion: Innovators, Early Adopters, and the Early Majority. Startups can drive adoption, iterate on product, and establish a repeatable sales process by methodically dominating each market segment with clear success metrics before proceeding. Skip this sequence and risk wasting precious time and capital.