TLDR Founders

TLDR FOUNDERS 2024-06-12

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02STRATEGIES & TACTICS

THE FIRST 3 MARKETS IN ENTERPRISE SOFTWARE STARTUPS

Enterprise startups must sequentially tackle three distinct market segments to build the right product and sales motion: Innovators, Early Adopters, and the Early Majority. Startups can drive adoption, iterate on product, and establish a repeatable sales process by methodically dominating each market segment with clear success metrics before proceeding. Skip this sequence and risk wasting precious time and capital.

unusual.vc5 min read

HIRING (AND MANAGING) CRACKED ENGINEERS

Building a team of self-driven engineers who thrive on autonomy and passion can significantly boost your startup's innovation. This guide offers strategies to identify, hire, and manage these "cracked" engineers, ensuring they drive your startup to new heights while fostering a culture of authenticity and enthusiasm.

posthog.com4 min read

HOW TO IMPROVE YOUR VOLUNTARY CHURN

Elena Verna, a growth hobbyist and solopreneur, offers strategies to reduce voluntary churn, focusing on customer satisfaction and retention tactics to maintain a loyal user base. While granular churn analysis and targeted intervention flows can help, the ultimate solution is building a stickier product with frequent use of premium features that deliver clear value worth paying for.

elenaverna.substack.com5 min read

03TOOLS & RESOURCES

SSO READY

Open source tools for shipping enterprise SSO.

ssoready.comTool

IT'S OK TO ASK FOR SECONDARIES

Taking secondaries doesn't necessarily mean you're not long on the mission and looking to de-risk. If it helps with stability, you should look into it.

linkedin.com1 min read

04MISCELLANEOUS

THE OFFSEASON

A startup operator shares his between-job plan to sharpen skills and recharge like an athlete in their offseason. Treat role transitions as an opportunity to rest, strengthen weak spots, harden learnings, and warm up your muscle so you can hit the ground running in your next season. The company-building game is long – make the most of well-earned breaks.

proofofconcept.pub4 min read

GREAT SOFTWARE TEAMS DON'T RELEASE IN PHASES

Pre-planned feature phases and roadmaps often prevent teams from truly acting on user feedback. Instead, stay open to changing directions entirely after each release.

zaidesanton.substack.com3 min read

CUT THE CHECK

Sales reps at startups can often make a lot of money. Instead of loathing that junior reps are making more than you, we should celebrate it. Hefty sales commissions boosts rep motivation, company culture, and significantly ups your company valuation in the early days. Investing in your sales team's success is a powerful strategy for startups doubling down on GTM and seeking to scale quickly.

mostlymetrics.com5 min read