FIVE GOLDEN QUESTIONS THAT REVEAL EXACTLY WHY YOUR VISITORS AREN'T CONVERTING

Summary from the TLDR Marketing newsletter

To increase a website's conversion rate, survey customers who just bought your product or service. These users can help uncover obstacles that result in other visitors leaving without buying. Ask them where exactly they first found out about you, what persuaded them to purchase from you, which options they considered before choosing your product, and the one thing that nearly stopped them buying from you. Incentivize survey participation with a small reward and send a thank you email to respondents.