Parse notes
Apple announced that its Messages app will support Rich Communication Services (RCS) in iOS 18. The new standard will replace SMS as the default communication protocol between Android and iOS devices. RCS allows marketers to create more engaging customer experiences, including personalized messages and videos, location-based suggestions, and dynamic carousels.
Emotional brand loyalty is often confused with habitual behavior. A new study reveals that marketers overestimate brand loyalty, with only 13% of consumers identifying as true brand fans. Instead, speed, ease, and habit are the primary drivers of repeat purchases, with 97% citing these factors. Neurobiological principles like reward, memory, emotion, and social interaction influence loyalty. Effective tactics include gamification, shared values, and personalization.
Taglines are long-term branding tools, while slogans support specific campaigns. A tagline isn't complete until it's clear, easy to understand, and resonates with others. Start with a brand's unique selling proposition or positioning statement and edit for brevity and clarity. Generate numerous options, refine them rigorously, and “kill your darlings” to ensure the best work is presented.
To increase a website's conversion rate, survey customers who just bought your product or service. These users can help uncover obstacles that result in other visitors leaving without buying. Ask them where exactly they first found out about you, what persuaded them to purchase from you, which options they considered before choosing your product, and the one thing that nearly stopped them buying from you. Incentivize survey participation with a small reward and send a thank you email to respondents.
Dub is an open-source link management tool. It offers branded and personalized short links, advanced analytics, QR codes for your links, and more. The tool is free for 3 domains and offers paid plans with additional features.
Digital PR is designed to build high-authority links to help you build your brand and rank better in search. This guide covers PR examples categorized by ideation strategies and vehicles that drive the content. These include microsites, visual-led content, interactives, and keyword-driven digital PR.
YouTube's latest updates include channel-specific QR codes for easier sharing, new user-generated effects for Shorts, and an AI-powered "Jump Ahead" feature that skips to the most popular parts of videos. These features aim to increase engagement and user satisfaction without negatively impacting watch time.
A rebrand might be necessary if the current messaging isn't effectively communicating a company's mission and values. This could involve overhauling the entire marketing strategy and public image and include a new name, logo, design style, or tone of voice. Brand refreshes update the existing brand strategy without completely changing the brand's identity. Rebranding should be avoided if the company is still new or driven by a need to keep up with competitors.
Businesses must offer diverse payment options to cater to different generational needs to stay competitive. Baby Boomers prioritize security, but are wary of new technologies. Gen X values secure, proven payment methods. Millennials and Gen Z favor convenience and are open to new technologies if secure. Financial health influences payment preferences. Boomers prefer simplicity, millennials seek tools for debt management, and Gen Z prioritizes avoiding extra fees.
American Girl underwent a brand refresh to better connect with millennial moms.
Vegan beauty products may not be the healthy or environmentally friendly heroes they are promoted to be.
A collection of inspiring, on-brand, and relatable social posts by Instagram, Notion, Hootsuite, and Rhode.