HOW DR PEPPER PASSED PEPSI BY MARKETING AROUND FOOTBALL, FLAVOR INNOVATION

Summary from the TLDR Marketing newsletter

Dr Pepper has overtaken Pepsi as the second most popular soda in the U.S. by focusing on college football sponsorships and launching innovative flavors. The "Fansville" campaign and strategic NIL partnerships, such as with quarterback D.J. Uiagalelei, have solidified its presence among sports enthusiasts. Dr Pepper's agile marketing approach and successful new flavors like Strawberries & Cream have driven substantial growth, demonstrating the brand's ability to balance innovation with core offerings.