MY AUDIENCE-FIRST BUSINESS MODEL

Summary from the TLDR Marketing newsletter

This audience-first business model focuses on building an audience to identify their needs and create tailored offers. Build a significant follower base by leveraging content creation on LinkedIn. Use the following to drive product development and sales. Use feedback loops to refine the offerings as this can result in a portfolio with entry-level products, coaching calls, core offers, and high-ticket items. Prioritize free content to engage your audience, while expanding your social media and increasing your newsletter subscribers.