TLDR Marketing · NEWS & TRENDS
A SOCIAL APP FOR CREATIVES, CARA GREW FROM 40K TO 650K USERS IN A WEEK BECAUSE ARTISTS ARE FED UP WITH META'S AI POLICIES
Summary from the TLDR Marketing newsletter
Cara, an anti-AI social app for artists, surged from 40,000 to 650,000 users in a week as artists fled Meta's exploitative AI policies, seeking a safer space to share their work. Founder Jingna Zhang, a renowned photographer and advocate for artists' rights, has positioned Cara as a haven for creatives to display their portfolios without fear of AI misuse.