LINKEDIN ADDS NEW PREMIUM VIDEO AD PLACEMENT & MORE AI AD TOOLS

Summary from the TLDR Marketing newsletter

LinkedIn has launched a new sponsored video program called The Wire that will enable brands to run in-stream video ads alongside trusted publisher content. The platform has partnered with a number of high-profile publishers for the initiative, including Barron's, Bloomberg, Business Insider, Forbes, MarketWatch, and NBCUniversal. LinkedIn is also adding more AI capabilities to its ad tools, including an ad creative generator, enhanced targeting, and an improved AI assistant.