5 COMMON EXAMPLES OF USELESS ACTIVATION MILESTONES

Summary from the TLDR Marketing newsletter

This post covers five useless activation milestones that are either too early or too late to be meaningful: sign-ups, completing onboarding, five unspecified actions, revenue increases, and conversion. These milestones do not accurately reflect user engagement or value realization. Instead of chasing them, focus on impactful milestones that predict user retention. Depending on the product, an impactful activation milestone could be when a user collects survey responses, gets a view on a created video, or listens to a significant portion of content.