THE POST-PURCHASE EMAIL NO ONE IS SENDING: THE PRODUCT ACTIVATION EMAIL

Summary from the TLDR Marketing newsletter

Brands should send a follow-up email a couple of weeks after a customer's purchase asking if they're satisfied with the purchase, then make a segment of those who are satisfied and those who aren't and trigger a plain-text customer support email for dissatisfied customers. Unsatisfied customers can be excluded from emails, such as review requests. This strategy allows you to collect customer feedback, generate better reviews, drive product adoption, and turn negative experiences into positive ones.