QUEER INFLUENCERS ARE FEELING THE PRIDE MARKETING SQUEEZE

Summary from the TLDR Marketing newsletter

Pride has been the biggest month of the year for brand sponsorships for many queer influencers. However, this year, these influencers are seeing much fewer opportunities as brands' appetites for Pride marketing have weakened amid widespread pressure from anti-LGBTQ+ groups. Some brands are retooling how they engage with the LGBTQ+ community, which may mean investing in queer-identifying communities year-round as opposed to just during Pride month.