GEN Z TURN TO GOOGLE 25% LESS THAN GEN X WHEN SEARCHING

Summary from the TLDR Marketing newsletter

About 24% of people now primarily use social media for online searches. A third accessing the internet solely via mobile phones. Gen Z uses Google 25% less than Gen X, opting more for platforms like TikTok for their searches. YouTube is also increasingly being used like Google, with 57% of people searching for information on it.