DENTSU NOW EXPECTS GLOBAL AD SPEND TO REACH 5% GROWTH IN 2024

Summary from the TLDR Marketing newsletter

Dentsu forecasts ad spend to grow 5% in 2024, for a total of $754.4 billion worldwide. Ad spend during the remaining months is expected to be fueled by a buoyant digital advertising market, the Olympics, and the US election. Digital advertising spending is expected to increase by 7.4% and capture 59.6% of the market this year.