HOW TO USE LINKEDIN AS A PRIMARY “PR” CHANNEL

Summary from the TLDR Marketing newsletter

If you run marketing at a B2B startup, ensure the founder, head of marketing, sales, and customer success share content on LinkedIn 3-5X a week. Share quick write-ups after customer calls, learnings from pain points, and content from the life or job of the person they're trying to sell to. It doesn't have to be polished, but it should contain real tactical examples, experiences, and lessons. Create a list of target customers and connect with everyone on LinkedIn, as over 50% of people will accept connections. Consistently comment on posts for 6+ months from people in your industry to boost your visibility and engagement.