5 TYPES OF PROOF IN COPYWRITING THAT CONVERT

Summary from the TLDR Marketing newsletter

Adding proof elements to copy is one of the best ways to strengthen messaging. Use specific statements, such as quantified numbers, to make it believable. Point to the opinions of others, such as reviews or social media. Show how the product or service is used so visitors can imagine how it might work for their situation. Display authority with logos of the companies that work with you, awards and industry certifications, or proof of industry involvement.