WHY YOU (PROBABLY) SHOULDN'T CREATE A NEW CATEGORY

Summary from the TLDR Founders newsletter

CommandBar was initially developed as an internal tool to simplify a complex web app by providing a search interface similar to a command line. After realizing its potential, the founders turned it into a product and joined Y Combinator, gaining early customers and achieving significant growth. However, they faced challenges in category creation and low buyer urgency, leading them to reposition CommandBar as a replacement for digital adoption tools, doubling its growth rate by addressing market needs more effectively and simplifying its sales and marketing strategies.