FIGHTING SUBSCRIPTION CHURN: 32 TACTICS TO INCREASE YOUR RETENTION AND GET BACK TO GROWTH

Summary from the TLDR Marketing newsletter

This article includes 32 tactics to reduce subscriber churn, including attempting to re-engage “at-risk” accounts and incentivizing early renewal. To reduce churn effectively, a company should first conduct research to understand why its most profitable customers typically churn. The findings should illuminate numerous issues and opportunities that can be addressed systematically.