7 KEYS TO UNLOCK A FLOOD OF HIGH-QUALITY REFERRALS

Summary from the TLDR Marketing newsletter

Referrals attract your ideal clients, shorten your sales process, command premium fees, and dramatically increase customer lifetime value. Yet, while over 80% of people say they'd be thrilled to refer businesses they love, less than 30% actually do. Tactics to generate more referrals include presenting a referral offer to every client, creating a champion program of raving fans, generating referrals from your employees, building a strategic partner network, and launching your own networking hub. For B2B companies specifically, you can also offer client benefit calls to customers' trusted advisors or teach referral marketing.