PAYPAL READIES ADVERTISING PLATFORM ROOTED IN REAMS OF TRANSACTION DATA

Summary from the TLDR Marketing newsletter

PayPal has announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts. The offering is designed to help merchants sell more products and services while acting as a discovery engine for consumers. PayPal joins financial players like Chase Bank and hospitality companies like Expedia in launching media networks that attempt to use companies' first-party data to sell advertising.