TLDR MarketingMay 29, 2024

TLDR MARKETING 2024-05-29

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01NEWS & TRENDS

GEN Z DRIVES A TEEN-JOB COMEBACK

Gen Z is reversing a decades-long decline in teen employment. The labor force participation rate for 16-19-year-olds rose to 38% in April 2024. Factors driving this trend include rising wages for younger workers and the need for teens to support their families amid inflation. The long-term decline in teens working for pay lines up with several other trends (ie. delayed driving and dating), indicating that today's kids are growing up slower than kids of previous generations.

links.tldrnewsletter.com2 min read

INSIGHTS FROM GOOGLE'S LEAKED SEARCH DOCUMENTS AND WHAT THEY MEAN FOR SEO

Leaked Google documents have surfaced, revealing valuable insights into the company's search algorithms. These documents emphasize the importance of using nofollow links consistently and maintaining high content quality, particularly in categories like Travel. While the authenticity of these documents has not yet been confirmed, they seem to validate long-held SEO strategies and practices.

detailed.com2 min read

02STRATEGIES & TACTICS

9 POPUP USE CASES YOUR COMPETITORS DON'T KNOW ABOUT YET

Popups are not only for capturing email addresses – they are also a great way to increase on-site e-commerce conversions. They build social proof, drive traffic to your newest products, tease upcoming sales, and more. This article walks through 9 popup use cases that don't include asking for an email address.

sleeknote.com8 min read

PRODUCT RELEASE SHOWCASES

A product showcase is an opportunity to share recent improvements, enhancements, and capabilities in your product – all bundled together into a cohesive narrative. This tactic is increasingly popular among software companies, as it enhances marketing efficiency, improves customer perception, and facilitates internal alignment. This post includes examples from Shopify, Canva, Hubspot, Workhuman, and VTEX.

linkedin.com2 min read

03RESOURCES & TOOLS

71 SOCIAL MEDIA POST TEMPLATES TO SPEED UP YOUR PROCESS

71 social media post templates that can help streamline the content creation process, ensuring visually appealing and consistent posts across multiple platforms. Covering Instagram, Facebook, LinkedIn, TikTok, and more, these templates help maintain brand cohesion and engage audiences effectively.

blog.hootsuite.com7 min read

TIKTOK LAUNCHES MANAGEMENT PLATFORM FOR CREATORS

TikTok Studio is designed to help creators analyze their performance, track improvements, and make more informed decisions. Creators can manage all aspects of their presence, including video uploads, editing, performance analytics, and more. TikTok Studio replaces Creator tools within the TikTok app as well as the Creator Center web app, but creators can continue to access the full suite of tools and resources on a desktop web browser.

socialmediatoday.com2 min read

PAYPAL READIES ADVERTISING PLATFORM ROOTED IN REAMS OF TRANSACTION DATA

PayPal has announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts. The offering is designed to help merchants sell more products and services while acting as a discovery engine for consumers. PayPal joins financial players like Chase Bank and hospitality companies like Expedia in launching media networks that attempt to use companies' first-party data to sell advertising.

marketingdive.com2 min read

04MISCELLANEOUS

KLARNA CUTS SPEND BY $10 MILLION A YEAR WITH AI

Klarna has cut marketing spending by $10 million annually through the use of AI, achieving a 40% reduction in costs while increasing campaign numbers. AI tools like Midjourney, DALL-E, and Firefly have reduced production expenses by $6 million, speeding up the image development cycle from 6 weeks to 7 days. Klarna's AI-powered Copy Assistant now handles 80% of the company's copywriting, further enhancing efficiency and reducing reliance on external suppliers.

techinformed.com2 min read

OLD MARKETING VS. NEW MARKETING

This post shares 6 ways to leverage your story to stand out in today's market. Customers today want to hear from humans and prefer a personal approach. They expect two-way conversations and need to be heavily educated before any direct communication takes place. Humor also goes a long way — tell stories of times when things went wrong or were imperfect.