A 2-MINUTE MASTERCLASS ON PRODUCT-LED GROWTH

Summary from the TLDR Marketing newsletter

Product-led growth (PLG) is growing in popularity. Used by software companies such as AirTable and Loom, PLG is a growth model where product usage drives customer acquisition, retention, and expansion. Self-service, freemium, and value-based pricing are tools for PLG, not PLG itself. Under a traditional model, marketing and sales push users to product and customer success, but under PLG the four orgs are much more intertwined.