WHEN STEEP ENERGY GRADIENTS ARE YOUR FRIEND

Summary from the TLDR Founders newsletter

This article discusses the importance of embracing challenging "energy gradients" to drive innovation. Businesses should identify pioneering customers who have put in significant effort to achieve a desired outcome and then work closely with them to make that outcome more accessible to a broader audience. This approach, called a "Hard Test," involves quickly delivering a rough, manual version of a solution to a small group of customers to validate its value before investing in optimization.