DOES PRODUCT MARKETING BELONG INSIDE OR OUTSIDE OF MARKETING?

Summary from the TLDR Marketing newsletter

The decision on where to place product marketing depends on your specific context, leaders' strengths, size, market dynamics, and product complexity. Placing product marketing in the product organization can lead to improved collaboration and faster feedback loops. But it can also result in potential misalignment with market needs or limited accountability for driving revenue. This piece covers the pros and cons of placing product marketers in the product vs. marketing department.