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Brands face new challenges in maintaining authenticity amid AI-driven misinformation as trust in news and social media declines. Consumers are increasingly becoming more on guard for anything that seems like brand-washing. They've been turning to dark social to remedy their growing distrust of social media and recreate a circle of trust in their digital lives. Private chats and group threads are on the rise. Brands should take this as an opportunity to build on their dark social strategy, such as encouraging consumers to share their content in private channels and experimenting with click-to-message ads.
Gen Zs and millennials demand a lot from employers and businesses, although the cost of living remains their top concern — nearly all Gen Zs and millennials want purpose-driven work. They're not afraid to turn down an assignment or employer that doesn't align with their values. 6 in 10 believe they have the power to drive change within their organizations. They prioritize meaningful work, the flexibility to balance work and personal life, supportive workplaces that foster mental health, and competitive pay.
Use weird and funny job posts to generate viral buzz on your careers page. Create a fake job post, rebrand a common job, or invent a weird job that you actually will hire. These work well because they take zero budget, generate PR, and show potential employees that you have a fun culture.
A strong guarantee on a website is an effective way to address the concerns of qualified non-buyers and increase sales. Frame the guarantee, such as a refund promise, in positive terms to avoid suggesting the product quality is actually questionable. Use your guarantee to restate your offer and expand upon the benefits of moving forward. Run tests on the guarantee to see what results in the highest conversion. Think about how you can use a guarantee as part of your value proposition.
The Coca-Cola Lens is an insights platform that integrates real-time data from various sources to analyze consumer behavior, preferences, and market trends. It also provides competitive analysis and supports targeted marketing efforts to enhance consumer engagement and brand loyalty.
Upscale allows you to enlarge and enhance images by improving colors and resolution up to 8X. It uses AI to spruce up old, grainy, or fuzzy pictures. It's free to use, with a limit of a handful of upscales per email address per day.
The decision on where to place product marketing depends on your specific context, leaders' strengths, size, market dynamics, and product complexity. Placing product marketing in the product organization can lead to improved collaboration and faster feedback loops. But it can also result in potential misalignment with market needs or limited accountability for driving revenue. This piece covers the pros and cons of placing product marketers in the product vs. marketing department.
By reinforcing positive memories through customer feedback surveys, businesses can strengthen brand relationships. Memories of experiences play a crucial role in influencing future loyalty behaviors. Use surveys not just to gather feedback but to remind customers of the positive aspects of their experience. Incorporate regular reminders of these positive interactions through personalized follow-ups and targeted communications.
This piece explores how to implement localized pricing to boost sales in international markets by tailoring prices to each country's economic conditions. It details the necessary steps, including currency display, value assessment, and payment methods. It also includes a case study from Codecademy on segmenting prices by GDP.
Tips include starting small to cultivate connections and hosting workshops around activities like listening to customer data and understanding job stories.
An infographic breaking down 10+ elements that make up the anatomy of a “perfect” blog.
Examples of effective B2B popups from Zendesk, Hootsuite, and Shutterstock.