2024 GEN Z AND MILLENNIAL SURVEY: LIVING AND WORKING WITH PURPOSE IN A TRANSFORMING WORLD

Summary from the TLDR Marketing newsletter

Gen Zs and millennials demand a lot from employers and businesses, although the cost of living remains their top concern — nearly all Gen Zs and millennials want purpose-driven work. They're not afraid to turn down an assignment or employer that doesn't align with their values. 6 in 10 believe they have the power to drive change within their organizations. They prioritize meaningful work, the flexibility to balance work and personal life, supportive workplaces that foster mental health, and competitive pay.