FEAR OF STANDING OUT: WHY BRANDS ARE SCARED TO PUSH (COLORFUL) BOUNDARIES

Summary from the TLDR Marketing newsletter

Many brands in the food and drink industry avoid embracing bold colors due to the fear of standing out too much. They tend to opt for safer, neutral choices instead. This fear stems from a desire to avoid criticism and maintain conformity. Brand marketers should embrace what hasn't been seen, the colors that surprise. There should be a movement towards the unknown, rather than shying away from it for fear of getting it wrong.