WHAT ARE ZERO-CLICK SEARCHES & HOW DO THEY IMPACT SEO?

Summary from the TLDR Marketing newsletter

25.6% of desktop searches and 17.3% of mobile searches result in zero clicks. These occur when users find answers directly on the search engine results page (SERP), eliminating the need to click on a link. While these searches can enhance brand visibility, they may also result in decreased web traffic. Marketers should target keywords that trigger SERP features like local packs, featured snippets, and People Also Ask (PAA) boxes to maximize click potential and brand awareness.