A GUIDE TO GEN ALPHA: INSIGHTS ON THE GATEWAY GENERATION

Summary from the TLDR Marketing newsletter

The typical Gen Alpha kid spends $45 of their own money each week. This comes out to about $50 billion annually when you put all the Gen Alphas together. About 36% earn income money through online selling or reselling, and 47% do odd jobs outside the home to get paid. Their adeptness with digital platforms and apps also makes spending accessible and frictionless. Parents are heavily influenced by their Gen Alpha children's preferences, earning them the nickname “Gateway Generation”.